Latest release of My Charity Shop features animated Gift Aid badges

There are now over 30 charities on the My Charity Shop app. The latest data for April 2025 shows 14% of Gift Aiders across those 30 charities have installed the app on their phone, but among the top 10 charities 1 in 5 Gift Aiders use it.

Every Gift Aid donation counts towards badges on the app. E.g. if sales of your donated goods reach £50 a badge illuminates and an animation is revealed. There are different animations for number of donations, years of donating, money raised and CO2 saved by donating goods to a charity shop (vs. sending them to landfill or incineration). You can see all the new badge animations here.

In February 2025 the Derbyshire charity Valley CiDS received this unprompted message from a Gift Aid donor:

“Hi,

I just want to say how much I love using the My Charity Shop app when donating items to Valley CiDS - I like that I can have my donor card electronically and it tracks how much money my donations have raised! I love seeing the awards add up and it means I always donate my items to Valley CiDS, even though there are other charity shops that are closer. 

I recently got the £250 award but that’s the highest one available - is there any chance you are able to update the app so the awards go to higher values?

Kind regards,

Jess, Derby”

We duly added three new awards £500, £750 & £1,000 for Lighthouse Charity Shops (Valley CiDS).

By tracking sales revenue for Gift Aided and non Gift Aided items we know that donors who install their Gift Aid card, (to scan at the till), raise roughly twice as much as those without the app. For more details please see our webpage here.