Valley CiDS switch to Eproductive adds £100,000 year on year to Gift Aid

Key Improvements

  • Gift aid sales conversion has increased to 30% from 12% pre-installation so far and is expected to grow even more

  • Gift Aid Revenue grew by over £100,000 for Jan-Oct 2023 vs. pre installation Jan-Oct 2022

  • 90% of donors are now signed up with an email address

The Charity’s View

“The move to Eproductive has been a great success.  One EPOS system might seem much like another, but our experience with Eproductive dispels that. It’s boosted revenue, staff morale, and made managing our retail operation so much easier.  I think the EPR Touch system along with Eproductive’s customer service is the best on the market.”

Harriet Webster, Retail Director, Valley CiDS

Key Improvements

  • The speed of processing and labelling gift aided stock with the EPR Hub

  • The use of tablets if the till point is busy to process Gift Aid donations

  • The ability to process Cash Donations and claim the Gift Aid with no paperwork

  • The tills’ Add Donation prompt on the till and CDU has already generated £16,000 extra for the charity

  • Simplicity - the EPR Touch software has been well received by volunteers and staff in all areas of the business, improving attitudes towards Gift Aid

  • Engagement with customers - the large colour CDU uses a screen saver of images promoting the charity’s work, volunteering and future events

Customer Service

Eproductive have a reputation for excellent training and support with a highly regarded helpdesk – see our clients’ feedback here.

Valley CiDS were particularly positive about the specialist Gift Aid and New Goods training given to the retail senior management team, recently posting unprompted feedback on LinkedIn:

 “A quick shout out to Eproductive, having moved just over 12 months ago we have seen some amazing results and were able to use a vast amount of data from various reports to help support our changes and highlight positive impact”

LinkedIn post March 2024

Harriet Webster, Retail Director, Valley CiDS

Sustainability

Landfill & CO2 savings on the Customer Display

More and more shoppers are switched on to the environmental impact of buying second-hand. *52% of Millennials and *48% of Gen Zs have sold clothing on re-sale platforms. Sustainability is seen as a massive positive for charity shops. (*FARA research 2023). Eproductive is currently the only EPOS till that shows the CO2 and landfill savings made by buying second-hand. When second-hand items are added to a transaction, the CO2 saving is totalled in green on the CDU.

Lighthouse Charity shops started showing this information to shoppers in Spring 2024. An average weight, CO2 conversion factor and a substitution factor are used to estimate the saving. More detail is available on the Eproductive website here.

My Charity Shop App

Valley CiDS joined the My Charity shop app in July 2023, a free app that keeps your Gift Aid card on your phone to scan at the till when you donate. More information is available here.

The Green tile of the My Charity Shop app uses the same calculations as the till’s CDU, showing total weekly savings from buying second hand vs. new for all shops, in kg of landfill and kg of CO2.

“The retail team delivered on exciting developments such as the new My Charity Shop app along with sustainability statistics readily available highlighting our environmental impact. All thanks to Eproductive!”

LinkedIn post August 2023

Harriet Webster, Retail Director, Valley CiDS