Show me the Money!

Focus Session B Tuesday 1:30-2:15pm

How charity retailers are increasing their income from existing customers during challenging high‑street conditions

Conference Bookings

This session will focus on four practical case studies detailing how to increase your retail operation’s revenue.

Featuring guest speakers from the charities involved, it will be presented by Eproductive’s Sonia Fletcher, a long standing member of the Charity Retail Association’s Gift Aid special interest group with three decades of experience in charity retail.

  • Loyalty schemes

What defines an effective scheme, how to maximise the revenue potential, and operational challenges

  • Add donation & round-up prompts

How much to ask for, short campaigns or a permanent prompt, and realistic revenue expectations

  • Coupons

90% of consumers use coupons - how to strategically sell surplus stock rather than ragging

  • Gift Aid

Charities who’ve significantly boosted their retail profitability through small improvements in Gift Aid

Guest Speakers

Billy Farrell

Director of Income Generation

Chest Heart & Stroke Scotland

Watch this space for further guest speaker confirmations