Loyalty Card used in 10% of all transactions for CHSS

Three months into Chest Heart & Stroke Scotland’s pilot of a new loyalty scheme and they have signed up over 10,000 customers, and an amazing 10% of all shop transactions use a Loyalty ID. Customers sign up in exactly the same way as they do for Gift Aid, either at the till, or if that’s busy, on a shop tablet. Sign up is quick and simple and customers earn vouchers which they can spend in store.

Eproductive developed an extract of their Loyalty Value Report that feeds into CHSS’s CRM database and allows them to compare spending between loyalty and non-loyalty customers. Billy Farrell, Head of Income Generation at CHSS, had this to say about the scheme’s success:

“We are genuinely surprised at how hugely popular the loyalty scheme has proved to be. We only finished rolling it out across all shops three months ago, but over 10,000 customers have already signed up and a Loyalty ID is applied to almost 10% of all transactions. That’s an incredibly positive result after so short a time and I expect that percentage will continue to grow as the number of sign-ups increases.

We worked closely with Eproductive to ensure we could feed the new loyalty data directly into our customer relationship marketing, and are excited by the potential new revenue the data could generate.”