Add Donation till prompt adds £11,436 in just 8 weeks

East Anglia's Children's Hospices’ Help Hydrotherapy Happen campaign aimed to encourage customers to donate an extra 25p when paying at the till. The target was to raise £9,000 – enough to fund a hydrotherapy session every week for the next 12 months. Instead, the campaign raised a phenomenal £11,436 from 5th August to 29th September 2024 in EACH’s 48 shops.

The Eproductive tills featured staff and customer prompts on both the till’s touch screen and the colour customer facing display (CDU) just before payment for each transaction was processed. Eproductive’s Client Services Manager, Tracey Rogers, explains what made the campaign so successful:

“East Anglia's Children's Hospices decided to replace their six screensaver images that rotate on shops’ customer displays with just one for the whole campaign. Because the impact of a message inevitably fades over time, the campaign was limited to just 8 weeks. Getting shop staff on board was crucial. Managers and volunteers did a great job of promoting the campaign to customers at the counter, ably assisted by the till prompts and CDUs.”

Eproductive will be enhancing Add Donation so that charities can update the message on the CDU using the latest donation data from the till. A half way there, £1,000 raised this week or Just £500 to go message can be highly effective.

Genine Woodcock, Retail Central Support Manager said:

“It has been an amazing success. Shops have really embraced it. The Add Donation prompt made it so easy for shop staff to tell customers about the Help Hydrotherapy Happen campaign. We will definitely run fundraising campaigns this way again in the future”

Eproductive do not charge for this feature and charities can upload their own images direct to their shops’ customer facing displays.