1 in 3 customers add a donation when prompted by new customer display unit
Derbyshire & Nottinghamshire based charity Valley CiDS joined Eproductive in Autumn 2022, rolling out touch tills and 10" customer facing displays across their portfolio of Lighthouse Charity Shops.
Just before a transaction completes, the customer facing display shows a prompt asking if you’d like to add a donation to support the work of Valley CiDS. There is a corresponding prompt for staff on the till. The latest results show on average each shop is raising on extra £720 per year. At the top perfoming shop in Matlock an amazing 1 in 3 customers choose to add a donation to their purchase!
Valley CiDS chief executive officer Ian Tannahill said “We’re delighted with the results and aiming to raise an extra £1,000 per shop in the first year. Eproductive doesn’t charge for this feature so 100% of donations will go to help support our work across Derbyshire and Nottinghamshire.”
The manager at Matlock’s Lighthouse Charity Shop said “The prompt on the customer display removes any embarrassment staff might feel asking for a small additional donation, and since the display also has screensaver images promoting our work, customer reaction has been really positive.”
The suggested donation can be customised for each individual shop, and with more and more charities adopting this feature, Eproductive will be analysing the data to help clients choose the most appropriate value.
