£30 per week per shop for EACH’s latest Add Donation till campaign

Congratulations to East Anglia’s Children’s Hospice (EACH). Once again they smashed their target for an Add Donation campaign at the till. In just six weeks starting June 8th their Forging Friendships campaign raised £9,948 comfortably beating their target of £8,500. (That’s just under £30 per week per shop with a target of just over £25).

Genine Woodcock, EACH’s Retail Central Support Manager said:

“Once again a targeted six week Add Donation campaign has proved its worth, repeating the same successful strategy we’ve run for the past few years. When paying at the till, customers were encouraged to make a small 25p contribution to help fund dedicated sibling days for bereaved youngsters, as well as those who have brothers or sisters receiving care. Just 25p may not sound like much, but those small donations quickly added up and will fund truly special experiences for siblings who are often facing incredibly difficult circumstances.”

EACH cares for around 500 families at any one time and rely on voluntary donations for the majority of their income along with an army of 2,000 volunteers in charity shops, fundraising and care support.

Read about EACH’s past three Add Donation campaigns here