Campaign Hat-trick for East Anglia’s Children’s Hospices
The latest Add Donation prompt achieved the biggest per week total of the last three campaigns!
The ‘Help paint a smile’ retail donation campaign was rolled out in EACH’s 54 stores across Cambridgeshire, Essex, Norfolk and Suffolk for four weeks 1st - 28th December 2025
When paying at the till, customers had the option to donate an extra 25p, and the target was to raise £25 at every shop during each week of December or £5,400 - enough to pay for a session of art therapy at a hospice every week for six months.
The Campaign surpassed that target by 30%, raising £7,000 in just four weeks.
The ‘Help paint a smile’ campaign followed two other successful retail donation initiatives – Help Hydrotherapy Happen, which raised £11,400 in 8 weeks, and Let’s Drum Up Funds, which brought in £8,500 in 6 weeks.
Feedback from Genine Woodcock, Retail Central Support Manager:-
“The Paint a Smile campaign makes a hat-trick of successful campaigns using a prompt on the till and the customer facing display. For this third campaign Eproductive added a custom amount button in addition to the 25p suggestion. This boosted the average donation amount to over £5 per person, one customer choosing to add £46 to their purchase!
In total over 1200 people donated, 200 of them adding £10 or more. Eproductive ‘s EPRTouch system makes all the difference - head office has remote control of our till prompts and CDU images shop by shop, and the proactive client support we receive continues to be excellent.”
