Big Boost to Lottery Tickets from Till Prompt
Our latest analysis shows charities using a till and customer display lottery prompt are achieving many more sales per shop than those without.
Susan Kerber, Retail and Commercial Manger at St Margaret’s Hospice in Somerset said:
“Turning on the lottery prompt has doubled our sales in just 3 weeks.”
Sonia Fletcher, Client Services Manager and Eproductive’s Gift Aid & Lottery specialist explains more:-
"I knew the prompt was having a positive effect but the difference in ticket sales between those with the prompt and those without is very significant. Obviously there are several other factors affecting sales, but the prompt on the till acts as a reminder for staff, while the customer facing prompt makes asking a customer if they’d like to buy a ticket a little less awkward.”
The wording of the prompt can be customised for each charity and appears just before the transaction is processed. When not showing a transaction the colour display shows a screen saver of up to six images on rotation.
Eproductive doesn’t charge extra for it’s Lottery Module. You can set up the till so it’s a requirement of the transaction to record name and contact details, or you can opt out to avoid queues and make the sale as fast as possible.
