New customer displays boost cash donations for Action Cancer.

Action Cancer is Northern Ireland’s leading local cancer charity, whose mission is to save lives and support local people through cancer awareness, prevention, detection, and support. The charity has been an Eproductive client for 13 years, using the EPR Gift Aid system to raise more funds for their vital work.

In October and November 2022, they upgraded to new EPR Touch tills with 10” customer display units. The new customer facing displays promote everything from volunteering in store to their free furniture collection service. During a transaction the display prompts customers to ask if they would like to donate an extra pound to Action Cancer. Retail Operations Manager Peter Lynch said “The 10” customer display is fantastic – the customer can see the whole transaction, the rotating images allow us to promote all aspects of the charity  and with the “add donation” feature we are gaining an extra £20 per week of income per store – we’re delighted”.