EACH repeats the success of 2024 with 2025’s Let’s Drum up Funds campaign

Repeat Performance

In 2024, EACH raised around £1,500 per week for eight weeks, funding children’s hydrotherapy sessions using an Add Donation Prompt for staff on the till, and a customer prompt on the CDU. In 2025 they did it again with their Let’s Drum up Funds Music Therapy Campaign.

The Let’s Drum up Funds Campaign raised almost £1,500 a week in just six weeks, with £8,564 from over 34,000 individual 25p donations. It was rolled out across the charity’s 53 shops on 9th June until 20th July, giving customers the option to add an extra 25p donation to their purchase.

Feedback from the EACH retail team

“Our customer-facing display units have proved their worth again with 2025’s Let’s Drum up Funds campaign. Over 34,000 individual 25p donations were generated by combining a customer prompt on the CDU and a staff prompt on the till in just six weeks!

We know short campaigns for a specific target are the most successful, and we have the ability to switch images on or off ourselves remotely, and even vary the images on the CDUs in different shops or regions.”

Genine Woodcock, Retail Central Support Manager, EACH

EACH has dedicated music therapists at each of its three hospices – at Milton, near Cambridge, The Nook, near Norwich, and The Treehouse, in Ipswich. Music therapy helps a child’s developmental goals in a fun, musical way.

EACH relies on voluntary donations for the majority of their income, with only 15% of funding coming from the government, county councils and the NHS.