Age UK becomes the first national charity on the My Charity Shop app

Age UK donors across the UK are now able to simply scan their phone at the till to Gift Aid a donation. They become the latest charity to join the free My Charity Shop app.

Age UK’s Retail Communications Manager, Lauren Hamer, said “We’ll be promoting the app on our website, in store and through our automated thank you emails we send each time you Gift Aid an item.”

Nick Smith, Age UK Retail Director said “The app is integrated to our Gift Aid database and EPOS system. Based on the experience of the other charities, we expect around 10% of our current Gift Aid donors to install the app on their phone in the first year. Obviously it makes gift aiding a donation easier for customers, but the app also allows us to promote volunteering and charity shops’ CO2 savings through recycling or resale.”

Nick Cowls, Director of Eproductive said “Age UK have been a client for many years and are the first national charity to join the app. The data on donations speaks for itself – people who install the app raise twice as much as those without it. With almost a million live Gift Aid donors Age UK is a big addition to the app.”