Charity Retail News Issue #1 March 2023
1 in 3 customers add a donation when prompted by new customer display
Derbyshire & Nottinghamshire based charity Valley CiDS joined Eproductive in Autumn 2022, rolling out touch tills and 10" customer facing displays across their portfolio of Lighthouse Charity Shops.
Just before a transaction completes, the customer facing display shows a prompt asking if you’d like to add a donation to support the work of Valley CiDS. There is a corresponding prompt for staff on the till. The latest results show on average each shop is raising on extra £720 per year. At the top perfoming shop in Matlock an amazing 1 in 3 customers choose to add a donation to their purchase!
Valley CiDS chief executive officer Ian Tannahill said:
“We’re delighted with the results and aiming to raise an extra £1,000 per shop in the first year. Eproductive doesn’t charge for this feature so 100% of donations will go to help support our work across Derbyshire and Nottinghamshire.”
The manager at Matlock’s Lighthouse Charity Shop said
“The prompt on the customer display removes any embarrassment staff might feel asking for a small additional donation, and since the display also has screensaver images promoting our work, customer reaction has been really positive.”
The suggested donation can be customised for each individual shop, and with more and more charities adopting this feature, Eproductive will be analysing the data to help clients choose the most appropriate value.
St Margaret's Hospice launch their furniture stores on the My Charity Shop app
St Margaret’s Hospice has five furniture shops spread across Somerset. This week three shops started photographing their donated furniture and uploading it to the My Charity Shop app’s new feature called What’s in Store.
Susan Kerber, Retail and Commercial Manager said:
“We’ve been struggling to find a quick and easy way to let people view furniture before they visit for years but found it very impractical to update items on our website. It only takes a minute or two to add a price and description to a photo, which they can do securely on shop tablets or phones using Eproductive’s MyEPR app. They’ve uploaded over 70 items just this week!”
“We’re promoting the app with instore posters and our automated donor thank you emails. Shop managers think it's a great idea."
New Eproductive website showcases a unique EPOS package
“After a rigorous tender process we selected EPR Touch as our EPOS solution. With digital sign up, a simplified in store process and improved donor engagement our Gift Aid conversion has steadily improved and we are consistently achieving conversion levels in excess of 45%.”
Carla Siswick, Head of Retail
Severn Hospice